The Phone Filming Playbook
Most venues don't have a camera problem. They have an editing problem, and a filming habit they never quite built. This free, 36-page playbook fixes the first half. We'll handle the second.
Free PDF · 36 pages
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What's inside
Everything your team needs to film well
The five core rules
Light, stability, audio, orientation and focus, the fixes for 90% of phone footage.
The 14 cinematic shots
What each shot is, how to shoot it on a phone, and the pro tip that makes it work.
The weekly rhythm
A Monday-to-Friday filming schedule built to survive a real week of service.
Ten mistakes & fixes
The common phone-footage traps, and exactly how to avoid each one.
The pre-shoot checklist
A one-minute check to run before you press record, every time.
The print-and-post cheat sheet
A single page you can stick up for the whole team.
A taste
The first two rules, on the house
If you only change two things this week, change these.
Shoot into the light, not with it
Put the light behind the subject or raking across it. Morning and late-afternoon golden hours make wine and glassware glow. Mid-day indoors? Shoot toward a window.
Lock the phone down, always
A $30 mini-tripod, a wine barrel, a bar mat, a stack of napkins, anything. Handheld reads amateur within a second and a half.
Filming better already? Let us do the edit.
Once the footage is flowing, the bottleneck is editing it every week. That's the bit we take off your plate.